Day: December 20, 2024

In 2024, dating felt like the ultimate plot twist — a mix of romance, rebellion, and just the right splash of chaos. Swiping through dating apps as if they were LinkedIn for love took a backseat, with singles choosing vibes over volume and connections that felt, dare we say, real. The ‘boy sober’ movement gained momentum (no, it is not about giving up wine, just bad decisions), and AI algorithms decided to play matchmaker. Even Facebook Dating made a bizarre comeback — because who does not love falling in love while dodging their mom’s profile pic in the sidebar? Meanwhile, ‘nanoships’ (bite-sized flings for the commitment-phobic) became the perfect fix for anyone with emotional ADD. As 2025 looms, we can not wait to see what new dating trends take over — because, let us face it, modern love is nothing if not endlessly entertaining.

Is romance back?

Bumble’s latest predictions are here, shaking up the dating scene like a well-crafted cocktail. Turns out, singles worldwide —including 2,000 in India — are ditching old-school dating rules and embracing a new era of connection. Spoiler alert: 2025 looks like the year of intentional, emotionally intelligent love. Let us dive into the hot takes.

First off, romance is back, baby! In 2025, grand gestures are out, and micro-mance is in. Think sending memes, curating playlists, or even that morning coffee walk. Over 90% of single Indians agree that small gestures with big meanings are where it’s at. PSA: If you have been ignoring Bumble’s “quickest way to my heart” prompt, it is time to rethink your strategy.

Next up: On the Same (Fan) Page. Whether it is book clubs, wine tasting, or Taylor Swift fandoms, quirky interests are now a major green flag. Half of Gen Z singles consider geeking out together a form of intimacy. Bumble’s new Interest Badges like thrifting and cold plunging let you find your fellow nerds — and who does not love a partner who shares their love for crocheting?

Speaking of introspection, male-casting is taking over. In 2025, the debate on masculinity will evolve, with over half of Indian women demanding men define it on their terms. Finally, we are embracing “guys that get it”. Man BFFs are the new hype-men, helping women filter dates and decode male behaviour — when there is anything to decode, that is.

Oh, and here is the kicker: future-proofing.

Climate anxiety? Job insecurity? Housing crises? All of it is seeping into our love lives, with 94% of single Indians saying their future worries are affecting who they date. Stability is sexy, and emotionally reliable partners are the new six-packs. Forget swiping left for a lack of ambition — it is time for budgeting conversations on date one.

Pracheta Mazumdar, India senior marketing manager, Bumble, says, “What we’re seeing is a big shift towards real-ness, people are being increasingly more transparent, future-proofing themselves, and taking the time to find somebody to support their unique interests, before committing to a relationship.”

The stars (should) align

The folks at Tinder believe dating in 2025 will feel like stepping into a cosmic rom-com directed by a tech wizard. Gone will be the days of silent signals and mixed messages because Loud looking will set the tone. Singles will boldly declare what they want—“Looking for…”— with trust, physical attraction, and shared values taking centrestage. Over 50% of daters will prioritise quality conversations, clearing out empty chats, and leaving situationships in the past (finally). Kiss-mets will dominate the dating scene, with magical, unplanned moments — like sweaty hike dates, messy pottery classes, or vintage shopping adventures — creating authentic connections that feel like unscripted movie magic. Real-life chaos will make romance all the more thrilling.

Singles will lean into these micro-connections while keeping their eyes peeled for their forever person, embracing joy in every small spark. Dating will also become a team effort, with nearly 50% of singles relying on friends for advice or pre-screening potential dates. Astrology will play a big role too, with 40% of daters consulting their charts before committing, making cosmic compatibility a must.

Communication will reign supreme in 2025, as singles raise the bar for relationships. Trustworthiness, emotional availability, and shared interests will top the list of must-haves, while deal-breakers like bad hygiene, rudeness, and over-sharing about exes will be immediate turn-offs. The ‘Golden Retriever type’ partner — loyal, friendly, and brimming with optimism — will be everyone’s relationship goal.

Melissa Hobley, Tinder’s chief marketing officer, believes that while 2024 was focussed on ‘dating for the plot’ and casually exploring, 2025 will see singles stepping up, leading with purpose, and making their dating journeys truly their own.

What’s in it for the queers?

Queer dating app Grindr will turn dating into a veritable sport of wit, whimsy, and world records for the shortest “sup” responses. In the next few years, the app plans to introduce an AI-powered “wingman” to assist users in navigating conversations and suggesting potential matches, aiming to foster deeper connections alongside the thrill of the chase.

The location-based dating will also take on a hyper-local flavour — “neighbourhood flings” will dominate as users opt for convenience over cross-town commutes, making Grindr the ultimate matchmaking app for lazy romantics.

However, not all is smooth sailing: Grindr predicts a rise in “ghost-ghosting,” where users vanish only to reappear months later with a completely different vibe (and a suspiciously recent gym selfie). There is chatter about the “slow swipe movement,” encouraging users to focus on meaningful interactions rather than the digital equivalent of speed dating. And for those who are tired of the Grindr grind? Group Chats 2.0 will help people foster platonic queer communities, making Grindr less about hookups and more about holistic connections.

Love in the shadows

In 2025, India’s relationship with marriage will take a spicy detour as more people look for connections that do not come with a “till death do us part” clause. Extramarital dating apps like Gleeden, set to surpass three million Indian users, will lead this intriguing shift.

According to Sybil Shiddell, country manager, Gleeden India, “It’s not about escaping marriage, but redefining what connection means in modern relationships.” Translation: Love is no longer a one-size-fits-all concept.

According to the report, corporate corridors will continue to double as Cupid’s playground, with over 25% of users admitting to workplace dalliances. With long work hours and Zoom fatigue making the home feel less cosy, cities like Delhi, Mumbai, and Kolkata will become hotbeds for “lunch break liaisons,” with 35% of users sneaking in a little escapism between meetings.

Meanwhile, midlife crises will get a rebrand as midlife awakenings. With 56% of Gleeden users predicted to be over 40, these folks will not just buy flashy cars — they will swipe right on new possibilities. Winter blues? Not for long. 34% of users will likely use the season to warm up their inboxes, proving that frost and flirtation go hand in hand.

Interestingly, singles will also flock to these “affair” apps, lured by Gleeden’s 270% rise in unattached users, valuing privacy over public displays of desperation. As for emotional infidelity? Virtual pillow talk will rival real-life drama, with 42% of women and 34% of men choosing chats over clandestine meetups.

Ashley Madison, the app that promotes alternative relationship models, made its India debut in 2024. According to their Monogamy on a Continuum report, a strict “one-size-fits-all” concept will give way to a nuanced approach to the fluidity of human connection and adult relationships. It is not about breaking the rules; it is about rewriting them with honesty.

Infidelity does not have to be the end of a marriage or committed partnership, says Dr Tammy Nelson, sex and relationship therapist and author of Open Monogamy. In the report, she goes on to say that an affair can be a wake-up call. “It can be the beginning of an honest conversation about what each partner wants in the relationship. When a partner strays, they don’t necessarily look for another person, they look to be another person. They want to feel something new. Their spouse or primary partner wants to feel something new, and better, as well.”

So, 2025 could be the year of creating a new monogamy agreement that can bring new life to a partnership. “Instead of trying to go back to the old relationship they had before the affair, a new monogamy agreement can signify the beginning of a whole new way of talking and communicating, with new options, new potential, and a stronger relationship,” says Dr Tammy.